TruKid originated the day Jennifer Adams Bunkers, mother of six, found two of her children using her wrinkle cream and realised that a concoction used to zap crows' feet probably wasn't suitable for young skin. In researching children's products available, most were unhealthy and full of nasty chemicals, or smelled "yucky" according to her kids. Using natural ingredients and essential oils to make scents that kids love, she created truly healthy, kid-friendly products that kids could apply themselves whenever possible.

The completely natural range of eczema care products uses steroid free formulations to provide ultimate comfort to eczema sufferers. They are unscented and soothing to provide instant relief, without any chemicals, or other nasties! The Hair and Body products are mild and extra-gentle, for even the most delicate skin and hair and the natural mineral sun screens offer a safe, gentle and toxic-free way to protect your young ones all year round. These natural products make a real splash and are helping to create an itch-free world!