What do these Symbols mean?

Leaping Bunny - Animal Cruelty Free

Some of our products like the ShiKai and One With Nature Dead Sea products carry the "leaping bunny" logo, the internationally recognised symbol for "cruelty free" cosmetics. Established by the Coalition for Consumer Information in Cosmetics (CCIC), a group of eight national animal protection organizations, the leaping bunny represents a single, comprehensive standard. Whenever you see this logo, you can be sure neither the product, nor any of its ingredients has been tested on animals.

Natural Is Better is a vocal opponent of animal testing. We will not sell a product that has been tested on animals, and we never will.

Cruelty Free Logo

Many products use this symbol or similar to denote that no animal testing of any kind has been carried out on any ingredients or finished goods sold. The process of verification is substantiated by documentation, audits and using recognised suppliers of raw ingredients to the natural cosmetics industry.

Vegan Logo

All products sold by us are natural and many of them are vegan. The vegan logo indicates no animal-derived ingredients.

Vegetarian Logo

These products are 100% natural


As early as 1976, the European Cosmetic, Toiletry and Perfumery Association saw the need to develop industry standards for the testing and labelling of sun care products. Their objective has been to simplify the labelling system, improve testing methods, and provide clear information to the consumer.

Although SPF is mainly an indicator of protection against UVB rays, the European commission determined that protection from UVA rays, which can cause wrinkling, hyperpigmentation (sun spots) and other signs of premature ageing, should be factored in when evaluating a sunscreen's ability to adequately protect the skin.

To ensure safety and efficacy, the commission has established the ratio of UVA protection in a sunscreen should be at least 1/3 of the UVB sun protection factor. Sunscreens that display the symbol pictured above meet or exceed these standards.

Reef Safe

You may already be aware that certain ingredients commonly found in sunscreens are causing irreparable damage to coral reefs worldwide. Four to six thousand tons of sunscreen wash off swimmers each year, and studies have shown synthetic chemicals carried by the waves are destroying algae and other marine life within the reefs.

One casualty of this chemical onslaught is zooxanthellae, algae that give coral its vibrant colour and provide reefs with essential nutrients. Without these algae hosts, the reefs lose their colour, are bleached white, and quickly die.

Gluten Free Logo

This logo indicates products tested for gluten and have been certified Gluten Free.

Phthalate Free Logo

All Products sold here are Phthalate Free.
Phthalates are used to make plastics flexible and also as lubricants in cosmetics.

Paraben Free Logo

All Products sold here are Paraben Free.
Parabens are petrochemicals used in almost all cosmetics because of their wide-ranging ability to kill bacteria and thus preserve the product. The health effects can vary from: Endocrine disruption: parabens can mimic oestrogen action and interfere with sexual development and reproduction. Allergic reactions are common.

Sulfate (Sulphate) Free Logo

Sodium Laureth/Lauryl sulphate (SLES/SLS) are used to strip grease from hair and make shampoo spread out and penetrate. It enters the skin very easily and remains in tissues (especially brain, heart and liver tissues) for a relatively long time. Used in 90 per cent of all commercial shampoos. SLS has been prohibited in bubble baths because it has adverse effects on skin protection and causes rashes and irritation. It has a multitude of negative health effects from built up in lymphs, to associations with cancer, eye damage, endocrine disruption, hair loss and dry skin.

NSF/ANSI 305 Seal

NSF/ANSI 305 is a third-party regulatory standard for organic personal care products. In order to meet the standard and make the "contains organic ingredients" claim, the product must contain 70% or more certified organic ingredients by weight, and meet all other NSF/ANSI guidelines. Production methods are also routinely audited by QAI (Quality Assurance International) auditors who tour the facilities and ensure that all processes meet the required standards.

USDA Organic Certification

A number of products have been certified organic by the USDA National Organic Program, and carry the USDA Organic seal.

QAI - Quality Assurance International

Is an organic accreditation body based in San Diego, CA. Known as one of the strictest bodies around the world.

We're committed to using premium natural and organic ingredients and the list of certified organic herbs and plant extracts you'll find in our products keeps growing. We believe this is the best way to tell our customers just how natural we really are.

Natural Products Association Seal

In 2008, the NPA established the first and only national standard for natural personal care products. The NPA certification and official seal are awarded to personal care products that meet their strict definition of natural, and are designed to help consumers identify truly natural products and make an informed decision. Aubrey Organics was the first natural cosmetic manufacturer to have a complete makeup line certified by the National Products Association (NPA).

Founded in 1936, the NPA is the largest non-profit, non-governmental organization committed to the natural products industry.

BDIH - Certified Natural Cosmetics

BDIH stands for Germany's prestigious Federation of German Industries and Trading Firms for Medicines, Natural Products, Food Supplements and Body Care (Bundesverband Deutscher Industrie und Handelsunternehmen fur Arzneimittel, Reformwaren, Nahrungserganzungsmittel und Korperpflege, or BDIH in German).

Based in Mannheim, Germany, the BDIH Certified Natural Cosmetic seal was created in 1996 to establish strict guidelines for the manufacture of natural cosmetics. Only companies using the finest, plant-based ingredients and ecologically responsible manufacturing practices can be BDIH certified.

No Silicone

Used to smooth hair and add shine.


Used as a fixative to coat the hair and increase volume.

Eco Cert

ECOCERT is an organic certification organisation, founded in France in 1991. It is based in Europe but conducts inspections in over 80 countries, making it one of the largest organic certification organisations in the world.

To ensure an environmentally friendly cosmetic product, the Ecocert standard lays down: The use of ingredients derived from renewable resources, manufactured by environmentally friendly processes. A minimum threshold of natural ingredients from organic farming to be reached to obtain certification. On site audit is performed by an Ecocert auditor.

Soy Free

Soy Free

Scent Free

Scent Free

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